A Love Story That Became an App
Forme was born from late-night practice sessions, a Word document, and one very persistent question: 'There has to be a better way, right?'
Shayan & Natalie — Co-founders of Forme
Meet the Founders
Hi, we're Shayan and Natalie — a developer and a Pilates instructor who built Forme together.
When Natalie started her Pilates instructor training, Shayan became her unofficial prop and guinea pig. She'd practice flows and forms on him every evening — correcting his springs, adjusting his form, and planning her next class sequence out loud.
The Word Document Moment
One night, Shayan noticed Natalie hunched over her laptop, painstakingly formatting a Word document — color-coding exercises, manually typing out spring settings, and trying to organize an entire class flow in a tool that was never designed for it.
“There has to be a better way to do this,” he said. Natalie looked up and replied, “If you find one, let me know.” That was the moment Forme was born.
Built Together
Shayan started building the app, and Natalie became its first power user, tester, and creative director. Every feature was born from a real teaching need — the exercise library organized by position and focus area, the spring color system that adapts to your reformer brand, the teaching mode that guides you through class.
Natalie's deep understanding of Pilates instruction and Shayan's development skills turned a side project into something they both believed could help instructors everywhere.
On Valentine's Day 2026, they launched Forme — a love letter to the Pilates community, built with care by two people who couldn't stop talking about springs over dinner.
Our Mission
We believe great teaching starts with great preparation. Our mission is to empower reformer Pilates instructors with tools that make class planning intuitive, fast, and even enjoyable — so they can focus on what they do best: helping their students move better.
Our Values
Instructor-First
Every decision is made with the instructor's workflow in mind.
Thoughtful Design
We sweat the details so your experience feels natural and beautiful.
Respect for the Practice
We honor the depth and tradition of Pilates while embracing modern tools.
Continuous Improvement
We listen to instructors and evolve the app to serve you better.